ROME FOREVER

2009

Rome Forever is the title for a new photographic volume promoted by the Hermès fashion house to celebrate another great Italian city: Rome.
This ADV campaign here,  naturally touches on the capital's most iconic corners - from the Circus Maximus to the Forum, from the Colosseum to Testaccio - interpreted, however, in the light of a very personal, intimate taste. The views along the Tiber, the Roman countryside and the glimpses captured in some of the suburbs are also splendid.
This photographic journey is accompanied by an essay by Gioia Mori, who follows the waves of the Tiber to recount the city of Rome from another point of view.